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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Andrzejewski, Susan A."
~person:"Gursimranjit Singh"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
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Andrzejewski, Susan A.
Gursimranjit Singh
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
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Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
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