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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Castro, Ana"
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Castro, Ana
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Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
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