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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Consumer brand engagement"
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Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
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