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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Kim, Junghun"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Structural equation model"
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Kim, Junghun
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Journal of marketing theory and practice
Journal of retailing and consumer services
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Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun
;
Lee, Hyunjoo
;
Lee, Jongsu
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
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