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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Trinh, Giang"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Structural equation model"
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Brand management
Brand
Customer satisfaction
Dienstleistungsqualität
Structural equation model
Beziehungsmarketing
2
Brand image
2
Brand loyalty
2
Consumer behaviour
2
Großbritannien
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Markentreue
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Relationship marketing
2
United Kingdom
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Age group
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Altersgruppe
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Brand choice
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Elderly people
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Food
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Food products
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Food retailing
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Food trade
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Kundenzufriedenheit
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Lebensmittel
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Lebensmitteleinzelhandel
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Lebensmittelhandel
1
Older consumers
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Trinh, Giang
Dawes, John
2
Han, Heesup
2
Abbes, Intissar
1
Ahn, Jiseon
1
Andrzejewski, Susan A.
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Brunetti, Federico
1
Bruwer, Johan
1
Byun, Kyung-Ah
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Chamola, Pankaj
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Chrysochou, Polymeros
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1
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Fatma, Mobin
1
Galan, Jean-Philippe
1
Giovanis, Apostolos N.
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hollebeek, Linda D.
1
Hong, EunPyo
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Hwang, Syjung
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Islam, Jamid Ul
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Khan, Imran
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Journal of marketing theory and practice
Journal of retailing and consumer services
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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2
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
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