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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sport finance"
~person:"Bellman, Steven"
~subject:"Television"
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
International journal of sport finance
Journal of business research : JBR
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Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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