//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Coupons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eigenmarke des Handels"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Coupons
Handelsmarke
11
Store brand
11
Brand management
10
Einzelhandel
10
Markenführung
10
Retail trade
10
Brand
9
Markenartikel
9
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
4
Marketingmanagement
4
Store brands
4
Einzelhandelspreis
3
Preismanagement
3
Pricing strategy
3
Retail price
3
Brand image
2
Competition
2
Distribution channel
2
Distribution channels
2
Game theory
2
Markenimage
2
Private label brands
2
Private labels
2
Privatisierung
2
Privatization
2
Retail strategy
2
Retailing
2
Vertriebsweg
2
Wettbewerb
2
Bekleidungsindustrie
1
Brand competition
1
Brand manufacturers
1
Brand portfolio
1
Business ethics
1
Clothing industry
1
Corporate Social Responsibility
1
Corporate social responsibility
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bauner, Christoph
1
Jaenicke, Edward
1
Wang, Emily
1
Wu, Ping-Chao
1
Published in...
All
Journal of retailing
Industrial marketing management : the international journal for industrial and high-tech firms
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->