//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~subject:"Brand extension"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Category management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Category Management
16
Category management
16
Einzelhandel
6
Retail trade
6
Consumer behaviour
5
Konsumentenverhalten
5
Retail assortment
5
Sortiment
5
Brand management
4
Markenführung
4
Sales promotion
3
Verkaufsförderung
3
Bayes-Statistik
2
Bayesian inference
2
Einzelhandelspreis
2
Preiselastizität
2
Preismanagement
2
Price elasticity
2
Pricing strategy
2
Retail price
2
USA
2
United States
2
Artificial intelligence
1
Assortment planning
1
Australia
1
Australien
1
Bestellung
1
Brand
1
Brand concept
1
Brand image
1
Consumer goods marketing
1
Discrete choice
1
Diskrete Entscheidung
1
Distribution channel
1
Distribution channels
1
Diversification
1
Diversifikation
1
Dynamic programming
1
Dynamische Optimierung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Dass, Mayukh
1
Kumar, Piyush
1
Topaloglu, Omer
1
Published in...
All
Journal of retailing
GfK marketing intelligence review : Marketingforschung für die Praxis
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->