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isPartOf:"Journal of retailing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of personal selling & sales management"
~person:"Baldus, Brian"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
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Brand extra-role behaviors
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Baldus, Brian
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Journal of retailing
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Journal of personal selling & sales management
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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