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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Osuna, Ignacio"
~subject:"Einzelhandelspreis"
~subject:"Rebate"
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Einzelhandelspreis
Rebate
Brand management
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Consumer behaviour
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Food retailing
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Markenführung
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Promotional response
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Rabatt
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Osuna, Ignacio
Monroe, Kent B.
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Pancras, Joseph
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Talukdar, Debabrata
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Journal of retailing
Journal of marketing channels : ... distribution systems, strategy, and management
The journal of personal selling & sales management : JPSSM
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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