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isPartOf:"Journal of retailing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~subject:"Category Management"
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Category Management
Sales promotion
49
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Consumer behaviour
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16
Pricing strategy
16
Einzelhandel
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Retail trade
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Retail price
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Store design
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Dawes, John G.
1
Gauri, Dinesh K.
1
Pancras, Joseph
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Pauwels, Koen
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Talukdar, Debabrata
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Journal of retailing
Marketing-mix strategies - product strategy and promotion strategy
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Journal of marketing
2
Forschen und Wissen / Wirtschaftswissenschaften
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Journal of the Operational Research Society : OR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
2
Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
Saved in:
3
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
Saved in:
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