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isPartOf:"Journal of retailing"
~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Lu, Qiang"
~subject:"Einzelhandelspreis"
~subject:"Werbung"
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Einzelhandelspreis
Werbung
Advertising
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Advertising effects
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Consumer behaviour
1
Direct marketing
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Inbound telephone sales
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Internet marketing
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Printwerbung
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Lu, Qiang
Monroe, Kent B.
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DeRoos, Nicolas
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Singh, Sonika
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Journal of retailing
Report / Marketing Science Institute
The journal of personal selling & sales management : JPSSM
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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