//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~person:"Bagchi, Rajesh"
~person:"Cai, Jane Zhen"
~person:"González, Jorge"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Konsumentenverhalten
Consumer behaviour
3
Sales promotion
3
Verkaufsförderung
3
Brand management
1
Einzelhandelspreis
1
Food retailing
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Lebensmitteleinzelhandel
1
Loyalty program
1
Markenführung
1
Number psychology
1
Phonetics
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Promotional response
1
Promotions
1
Purchase decision
1
Rabatt
1
Rebate
1
Retail price
1
Segmentation
1
Target group
1
Targeted coupons
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bagchi, Rajesh
Cai, Jane Zhen
González, Jorge
Breugelmans, Els
3
Nordfält, Jens
2
Arnold, Mark J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bertini, Marco
1
Block, Lauren G.
1
Brečić, Ružica
1
Campo, Katia
1
Capizzani, Mario
1
Carver, James R.
1
Choi, Sunhee
1
Cooper, Nora
1
Dass, Mayukh
1
Davis, Derick F.
1
DeRoos, Nicolas
1
Dellaert, Benedict G. C.
1
Dillard, Annemarie
1
Duhan, Dale F.
1
Foubert, Bram
1
Gedenk, Karen
1
Gorton, Matthew
1
Grewal, Dhruv
1
Han, Eunjoo
1
Herrmann, Andreas
1
Hong, Zhao
1
Kachersky, Luke
1
Karsberg, John
1
Khouja, Moutaz
1
Kim, Claire Heeryung
1
Koo, Jieun
1
Krishna, Aradhna
1
Köhler, Clemens F.
1
Li, Wenjing
1
Liu, Huan
1
Lobschat, Lara
1
Lu, Qiang
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
3
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->