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isPartOf:"Journal of retailing"
~person:"Kwon, Wi-suk"
~subject:"Brand image"
~subject:"Personalization"
~subject:"Pricing strategy"
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Journal of retailing
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Reciprocal effects between multichannel retailers' offline and online brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-390
Persistent link: https://www.econbiz.de/10003892382
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