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isPartOf:"Journal of retailing"
~person:"Murray, Chase C."
~person:"Narasimhan, Chakravarthi"
~type_genre:"Article in journal"
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Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
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2
Joint optimization of product price, display orientation and shelf-space allocation in retail category management
Murray, Chase C.
;
Talukdar, Debabrata
;
Gosavi, Abhijit
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003988220
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