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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"International journal of hospitality management"
~person:"Yang, Morgan X."
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenbindungsinstrument"
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Beziehungsmarketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Relationship marketing
3
Communication
1
Culture
1
Customer satisfaction
1
Employee retention
1
Feedback strategy
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Hierarchical loyalty programs
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Hotel industry
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Hotellerie
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Kommunikation
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Kundenzufriedenheit
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Loyalty program communication
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Membership maintenance
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Membership upgrading
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Mitarbeiterbindung
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Progress feedback
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Regulatory focus
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Reward pursuit
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Yang, Morgan X.
Mattila, Anna S.
3
Yu, Irina Y.
3
Zeng, Kevin J.
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Chan, Haksin
2
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2
Jin, Hyun Seung
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Li, Zonghuo
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Meyer-Waarden, Lars
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Souiden, Nizar
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Wang, Di
2
Yang, Wensheng
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Abratt, Russell
1
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Chao, Chih-Wei
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Chaouali, Walid
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Chen, Lin
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Chen, Po-tsang
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Journal of retailing and consumer services
International journal of hospitality management
Journal of global marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Yu, Irina Y.
;
Liu, Chunqun
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013185289
Saved in:
2
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
3
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
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