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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The Cornell hospitality quarterly"
~person:"Yao, Gang"
~subject:"Preismanagement"
~subject:"Pricing strategy"
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Journal of retailing and consumer services
The Cornell hospitality quarterly
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Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
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