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isPartOf:"Journal of retailing and consumer services"
~person:"Cambra-Fierro, Jesús"
~person:"Fazal-e-Hasan, Syed"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
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Customer satisfaction
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Cambra-Fierro, Jesús
Fazal-e-Hasan, Syed
Khan, Imran
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Journal of retailing and consumer services
The journal of brand management : an international journal
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
2
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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