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isPartOf:"Journal of strategic marketing"
~accessRights:"free"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Unternehmenserfolg"
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Brand management
Consumer behaviour
Markenimage
Unternehmenserfolg
Marketing management
5
Marketingmanagement
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Konsumentenverhalten
3
Advertising
1
Advertising effects
1
Algorithm
1
Algorithmus
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Allocation
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Allokation
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Bio-Lebensmittel
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Children
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Competition
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Corporate Social Responsibility
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Einzelhandel
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Exploration-exploitation algorithm
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Food consumption
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Food retailing
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Food trade
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Gesundheitsvorsorge
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Internet marketing
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Jugendliche
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Kinder
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Lebensmittelkonsum
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Market entry
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Marketing
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Marketing resource allocation
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Markteintritt
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Mathematical programming
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Mathematische Optimierung
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Monte Carlo simulation
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Monte-Carlo-Simulation
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Online-Marketing
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Optimization
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Organic food
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Gill, Robert
1
Greenland, Steven J.
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Lamey, Lien
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Low, David
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Maesen, Stijn
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McLeay, Fraser
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Moss, Simon
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Cogent business & management
29
European research studies
11
Faculty & research / Insead : working paper series
8
Journal of Asian finance, economics and business : JAFEB
7
Journal of open innovation : technology, market, and complexity
7
European journal of management and business economics : EJM&BE
5
Amfiteatru economic : an economic and business research periodical
4
Businesses
4
International journal of management, economics and social sciences : IJMESS
4
Journal of retailing and consumer services
4
Journal of risk and financial management : JRFM
4
Marketing i menedžment innovacij : m&mi
4
Academic journal of economic studies
3
Administrative Sciences : open access journal
3
Baltic Journal of Economic Studies
3
Econometric Institute research papers
3
Economic and business review : EBR
3
Entrepreneurial business and economics review : EBER
3
Journal of innovation & knowledge : JIK
3
Journal of the Academy of Marketing Science
3
Journal of wine economics
3
Naše gospodarstvo : NG
3
Organizations and markets in emerging economies
3
Psychology & marketing
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
3
Wine Economics and Policy
3
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Asian journal of business and accounting : AJBA
2
Business and Economic Research : BER
2
Business management review : journal of the University of Dar es Salaam Business School
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CESifo working papers
2
Central European business review : CEBR
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Discussion paper / Tinbergen Institute
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ERIM report series research in management
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Economic analysis : EA
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Economic review : journal of economics & business
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Economies : open access journal
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European research on management and business economics
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ECONIS (ZBW)
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
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