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isPartOf:"Journal of strategic marketing"
~accessRights:"free"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of wine economics"
~subject:"Allokation"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Brand management
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Low, David
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of wine economics
Cogent business & management
29
European research studies
10
Faculty & research / Insead : working paper series
8
Journal of Asian finance, economics and business : JAFEB
7
Journal of open innovation : technology, market, and complexity
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European journal of management and business economics : EJM&BE
5
Amfiteatru economic : an economic and business research periodical
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Businesses
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International journal of management, economics and social sciences : IJMESS
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Journal of retailing and consumer services
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Journal of risk and financial management : JRFM
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Marketing i menedžment innovacij : m&mi
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Academic journal of economic studies
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Administrative Sciences : open access journal
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Baltic Journal of Economic Studies
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Econometric Institute research papers
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Economic and business review : EBR
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Entrepreneurial business and economics review : EBER
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Journal of innovation & knowledge : JIK
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Journal of the Academy of Marketing Science
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Naše gospodarstvo : NG
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Organizations and markets in emerging economies
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Psychology & marketing
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Wine Economics and Policy
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Asian journal of business and accounting : AJBA
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Business management review : journal of the University of Dar es Salaam Business School
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ECONIS (ZBW)
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
4
How many latours is too many? : measuring brand name congestion in Bordeaux wine
Buccafusco, Christopher
;
Masur, Jonathan S.
;
Whalen, Ryan
- In:
Journal of wine economics
16
(
2021
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
Saved in:
5
Market segmentation and dynamic analysis of sparkling wine purchases in Italy
Bassi, Francesca
;
Pennoni, Fulvia
;
Rossetto, Luca
- In:
Journal of wine economics
16
(
2021
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012705496
Saved in:
6
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
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