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isPartOf:"Journal of strategic marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Markteintritt
Unternehmenserfolg
Marketing management
430
Marketingmanagement
430
Konsumentenverhalten
82
Beziehungsmarketing
58
Relationship marketing
58
Firm performance
53
Marketing
49
Markenführung
44
USA
35
United States
35
International marketing
30
Internationales Marketing
30
Strategic management
30
Strategisches Management
30
market orientation
30
Innovation
28
Competitive advantage
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Theorie
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Theory
27
Wettbewerbsvorteil
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KMU
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SME
26
Internet marketing
24
Online-Marketing
24
Brand image
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Markenimage
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marketing strategy
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Emerging economies
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Lieferantenmanagement
18
Supplier relationship management
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New product development
17
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17
China
16
Innovation management
15
Innovationsmanagement
15
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Article
168
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Kumar, V.
4
Morgan, Neil A.
4
Hulland, John
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Areni, Charles Scott
2
Bruwer, Johan
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Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
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Kushwaha, Tarun
2
Merrilees, Bill
2
Palmatier, Robert W.
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Sarkees, Matthew
2
Sheinin, Daniel A.
2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahi, Ali
1
Ailawadi, Kusum L.
1
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Almossawi, Mohammed M.
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Anees-ur-Rehman, Muhammad
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Ang, Sheng
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Argo, Jennifer J.
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Armenakyan, Anahit
1
Arora, Sourabh
1
Arrivé, Sandra
1
Arwani, Mokhamad
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
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Published in...
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Journal of strategic marketing
Asia Pacific journal of marketing and logistics
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
143
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
European journal of marketing : EJM
44
Journal of marketing communications
44
Journal of marketing management : MM
38
The journal of product & brand management
37
The journal of business & industrial marketing
36
Journal of the Academy of Marketing Science
34
SpringerLink / Bücher
33
Cogent business & management
29
International marketing review
25
Marketing intelligence & planning
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of retailing
22
Springer eBook Collection
22
Psychology & marketing
21
Journal of Islamic marketing : JIMA
20
Business horizons
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
The marketing review
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
Journal of global marketing
16
Gabler Edition Wissenschaft
15
International journal of wine business research : IJWBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Faculty & research / Insead : working paper series
14
International journal of retail & distribution management
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
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ECONIS (ZBW)
171
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171
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
5
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
6
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
7
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
8
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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