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isPartOf:"Journal of strategic marketing"
~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"International journal of green economics"
~person:"Bang Nguyen Viet"
~source:"econis"
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Journal of strategic marketing
Asia-Pacific journal of business administration
International journal of green economics
Journal of promotion management : innovations in planning and applied research
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Business strategy and the environment
1
Cogent business & management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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