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isPartOf:"Journal of strategic marketing"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"O'Cass, Aron"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"Kundenzufriedenheit"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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| 15 applied filters
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Consumer behaviour
Emerging economies
Kundenzufriedenheit
Market entry
Markteintritt
Relationship marketing
Unternehmenserfolg
Marketing management
7
Marketingmanagement
7
Firm performance
3
Beziehungsmarketing
2
Business start-up
2
Entrepreneurship
2
Entrepreneurship approach
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
KMU
2
Marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
SME
2
Unternehmensgründung
2
market orientation
2
Australia
1
Australien
1
B-to-B-Marketing
1
Brand management
1
Business-to-business marketing
1
Cambodia
1
Capabilities
1
Competitive advantage
1
Complementarity
1
Contingency theory
1
Customer satisfaction
1
Erfolgsfaktor
1
Industrie
1
Iran
1
Kambodscha
1
Kontingenztheorie
1
Learning
1
Learning organization
1
Lernen
1
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Article
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English
4
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O'Cass, Aron
Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
4
Hulland, John
3
Ngo, Liem Viet
3
Verhoef, Peter C.
3
Bae, Mikyeung
2
Butler, Timothy D.
2
Coffie, Stanley
2
Crick, James M.
2
Feng, Hui
2
Grewal, Rajdeep
2
Homburg, Christian
2
Joshi, Sharad L.
2
Kushwaha, Tarun
2
Lee, Richard
2
Li, Julie Juan
2
Merrilees, Bill
2
Nuryakin
2
Rego, Lopo L.
2
Reid, Mike
2
Sahi, Gurjeet Kaur
2
Sarkees, Matthew
2
Sheth, Jagdish N.
2
Siahtiri, Vida
2
Sok, Phyra
2
Venkatesan, Rajkumar
2
Zhou, Kevin Zheng
2
Ab Hamid, Siti Ngayesah
1
Abdullateef, Aliyu Olayemi
1
Abid, Aman
1
Achiriga, Victor
1
Affonso, Felipe M.
1
Agnihotri, M. Anushree
1
Ahi, Ali
1
Ahmed, Salma
1
Ailawadi, Kusum L.
1
Akaka, Melissa Archpru
1
Al-Afeef, Mohammad Abdel Mohsen
1
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Published in...
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Journal of strategic marketing
Australasian marketing journal
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
European journal of marketing : EJM
3
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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1
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
2
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
3
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
4
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
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