//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~person:"Anees-ur-Rehman, Muhammad"
~person:"Kushwaha, Tarun"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markteintritt
Relationship marketing
Unternehmenserfolg
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Konsumentenverhalten
3
Einzelhandel
2
Retail trade
2
Advertising
1
Advertising effects
1
B-to-B-Marketing
1
B2B branding
1
Brand image
1
Brand management
1
Brand orientation
1
Business-to-business marketing
1
Communication
1
Customer targeting
1
Decision
1
Digital marketing
1
Distribution channel
1
Entscheidung
1
Internet marketing
1
KMU
1
Kommunikation
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
Marketing
1
Marketing communication
1
National culture
1
Nationalkultur
1
Online-Marketing
1
Retail
1
SME
1
Supplier relationship management
1
USA
1
United States
1
Vertriebsweg
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Anees-ur-Rehman, Muhammad
Kushwaha, Tarun
Kumar, V.
5
Morgan, Neil A.
4
Palmatier, Robert W.
4
Verhoef, Peter C.
4
Hulland, John
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Ailawadi, Kusum L.
2
Bae, Mikyeung
2
Barone, Michael J.
2
Butler, Timothy D.
2
Coffie, Stanley
2
Crick, James M.
2
Donthu, Naveen
2
Feng, Hui
2
Grewal, Rajdeep
2
Jiang, Baojun
2
Lamey, Lien
2
Merrilees, Bill
2
Nuryakin
2
Rego, Lopo L.
2
Sahi, Gurjeet Kaur
2
Sarkees, Matthew
2
Shankar, Venkatesh
2
Siahtiri, Vida
2
Venkatesan, Rajkumar
2
Ab Hamid, Siti Ngayesah
1
Abdullateef, Aliyu Olayemi
1
Abid, Aman
1
Affonso, Felipe M.
1
Ahi, Ali
1
Ahmed, Salma
1
Akaka, Melissa Archpru
1
Al-Afeef, Mohammad Abdel Mohsen
1
Al-Eitan, Ghaith N.
1
Al-Homaidi, Eissa A.
1
Al-Rawashdeh, Hani Ali Aref
1
AlKhawaldeh, Bashar Younis Subeih
1
Alafeef, Mahmoud Abdel Muhsen Irsheid
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of small business and enterprise development
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
2
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
3
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->