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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Kushwaha, Tarun"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Markteintritt
Unternehmenserfolg
Konsumentenverhalten
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Marketing management
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Marketingmanagement
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Communication
1
Decision
1
Distribution channel
1
Einzelhandel
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channels
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consumer financial decision making
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Kushwaha, Tarun
Kumar, V.
4
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3
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3
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2
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2
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2
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1
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1
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1
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
SpringerLink / Bücher
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
2
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
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