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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Guo, Chiquan"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"International marketing"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Consumer behaviour
Emerging economies
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Markteintritt
Relationship marketing
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Marketing management
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Marketingmanagement
2
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B-to-B-Marketing
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B2B
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Beziehungsmarketing
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Business-to-business marketing
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Customer retention
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Customer satisfaction
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Firm performance
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Kundenzufriedenheit
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Lieferantenmanagement
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Guo, Chiquan
O'Cass, Aron
5
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4
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4
Ngo, Liem Viet
4
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4
Bettis-Outland, Harriette
3
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3
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3
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2
Ab Hamid, Siti Ngayesah
1
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
The journal of business & industrial marketing
Asia Pacific journal of marketing and logistics
1
International journal of production economics
1
Journal of business-to-business marketing
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ECONIS (ZBW)
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Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
2
How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan
;
Wang, Yong Jian
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
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