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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Akaka, Melissa Archpru"
~person:"Anees-ur-Rehman, Muhammad"
~person:"Kushwaha, Tarun"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Consumer behaviour
Markteintritt
Relationship marketing
Unternehmenserfolg
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
KMU
2
Konsumentenverhalten
2
Marketing
2
SME
2
Advertising
1
Advertising effects
1
B-to-B-Marketing
1
B2B branding
1
Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Brand orientation
1
Business start-up
1
Business-to-business marketing
1
Communication
1
Customer integration
1
Decision
1
Dienstleistungsmarketing
1
Distribution channel
1
Einzelhandel
1
Entrepreneurship
1
Entrepreneurship approach
1
Entscheidung
1
Kommunikation
1
Kundenintegration
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
National culture
1
Nationalkultur
1
Retail trade
1
Service-Dominant Logic
1
Service-dominant logic
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Akaka, Melissa Archpru
Anees-ur-Rehman, Muhammad
Kushwaha, Tarun
Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
4
Hulland, John
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Verhoef, Peter C.
3
Bae, Mikyeung
2
Butler, Timothy D.
2
Coffie, Stanley
2
Crick, James M.
2
Feng, Hui
2
Grewal, Rajdeep
2
Merrilees, Bill
2
Nuryakin
2
Rego, Lopo L.
2
Sahi, Gurjeet Kaur
2
Sarkees, Matthew
2
Siahtiri, Vida
2
Venkatesan, Rajkumar
2
Ab Hamid, Siti Ngayesah
1
Abdullateef, Aliyu Olayemi
1
Abid, Aman
1
Affonso, Felipe M.
1
Ahi, Ali
1
Ahmed, Salma
1
Ailawadi, Kusum L.
1
Al-Afeef, Mohammad Abdel Mohsen
1
Al-Eitan, Ghaith N.
1
Al-Homaidi, Eissa A.
1
Al-Rawashdeh, Hani Ali Aref
1
AlKhawaldeh, Bashar Younis Subeih
1
Alafeef, Mahmoud Abdel Muhsen Irsheid
1
Alexandre, Maria T.
1
Alhamami, Ahmed Abdullah
1
Alhawamdeh, Hamzeh
1
Alhouti, Sarah
1
Ali, Sadaqat
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
1
Journal of small business and enterprise development
1
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ECONIS (ZBW)
4
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1
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
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