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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Alexandre, Maria T."
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
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ECONIS (ZBW)
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The impact of resource-strategy correspondence on marketing performance - financial performance tradeoffs
Furrer, Olivier
;
Alexandre, Maria T.
;
Sudharshan, Devanathan
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 161-183
Persistent link: https://www.econbiz.de/10003494021
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