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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Anees-ur-Rehman, Muhammad"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Anees-ur-Rehman, Muhammad
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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