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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"International marketing"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
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Consumer behaviour
Emerging economies
International marketing
Market entry
Markteintritt
Relationship marketing
Marketing management
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Marketingmanagement
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Brand management
1
Digitale Dienste
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Internationales Marketing
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Konsumentenverhalten
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Markenführung
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Marketing theory
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Marketingtheorie
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Sheth, Jagdish N.
Palmatier, Robert W.
4
Kumar, V.
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Ngo, Liem Viet
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O'Cass, Aron
3
Bae, Mikyeung
2
Coffie, Stanley
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Grewal, Rajdeep
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Joshi, Sharad L.
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Kushwaha, Tarun
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Lee, Hannah S.
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Li, Julie Juan
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Morgan, Neil A.
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Sahi, Gurjeet Kaur
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Siahtiri, Vida
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Verhoef, Peter C.
2
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1
Ahi, Ali
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Ailawadi, Kusum L.
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Al-Afeef, Mohammad Abdel Mohsen
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Al-Eitan, Ghaith N.
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Al-Homaidi, Eissa A.
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Al-Rawashdeh, Hani Ali Aref
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AlKhawaldeh, Bashar Younis Subeih
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Attia, Samaa Taher M.
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Ayoubi, Rami M.
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Babakus, Emin
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Baber, Ruturaj
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Babu, Mujahid Mohiuddin
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Bai, Xuan
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Balachander, Subramanian
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Legends in marketing
6
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing theory
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How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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2
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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