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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"International marketing"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
~type_genre:"Sammelwerk"
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Consumer behaviour
Emerging economies
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Markteintritt
Unternehmenserfolg
Marketing management
6
Marketingmanagement
6
Firm performance
3
Competitive analysis
2
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2
Beziehungsmarketing
1
Business organization
1
Firm value
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International market entry
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Internationaler Markteintritt
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Internationales Marketing
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KMU
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Lieferantenmanagement
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New product development
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Relationship marketing
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Ashill, Nicholas
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Morgan, Robert
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
International marketing review
5
Journal of business research : JBR
5
Zeszyty naukowe
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Legends in marketing
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SAGE library in marketing
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Advances in international management
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Advances in international marketing
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International journal of trade and global markets
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AMA educators proceedings
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Advances in business strategy and competitive advantage (ABSCA) book series
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Advances in management research
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Advances in marketing, customer relationship management, and e-services (AMCRMED) book series
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Arbeitspapiere des Fachbereichs Wirtschaftswissenschaften / Universität Paderborn
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Business / Economics
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Collection "Gestion" / Série "Politique générale, finance et marketing "
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Developments in marketing science: proceedings of the Academy of Marketing Science
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International journal of electronic customer relationship management : IJECRM
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International journal of internet marketing and advertising : IJIMA
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International series in advanced management studies
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Journal for international business and entrepreneurship development
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Journal of consumer behaviour : an international research review
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Journal of global marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Kommunikation heute und morgen
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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
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2
Special issue on the performance implications of international marketing strategy
2009
Persistent link: https://www.econbiz.de/10003936316
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3
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
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