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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Emerging economies"
~subject:"International marketing"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
~type_genre:"Sammelwerk"
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6
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Internationales Marketing
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Ashill, Nicholas
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International marketing review
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International journal of trade and global markets
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Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
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Erfurter Hefte zum angewandten Marketing
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Food and agricultural marketing series
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International journal of electronic customer relationship management : IJECRM
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International journal of internet marketing and advertising : IJIMA
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Journal for international business and entrepreneurship development
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Journal of business research : JBR
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Journal of global marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009314493
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2
Special issue on the performance implications of international marketing strategy
2009
Persistent link: https://www.econbiz.de/10003936316
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3
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
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