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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Ashill, Nicholas"
~person:"Ashwin, Marie"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Journal of strategic marketing
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Journal of international marketing
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Scoping the market orientation literature from 2009 to 2013 : a review of the concept and the discussions found across a range of academic disciplines
Ashwin, Marie
;
Hirst, Alan
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 353-363
Persistent link: https://www.econbiz.de/10011405836
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2
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
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