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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~person:"Lin, Jialing"
~subject:"Taiwan"
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Taiwan
Beziehungsmarketing
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Brand image
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Environmental consciousness
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Umweltbewusstsein
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green brand innovativeness
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International journal of emerging markets
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The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
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