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isPartOf:"Journal of strategic marketing"
~isPartOf:"Erlebnis- und Konsumwelten"
~isPartOf:"Tourism management : research, policies, practice"
~type_genre:"Fallstudie"
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Journal of strategic marketing
Erlebnis- und Konsumwelten
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Evaluating hotel animation programs at Mediterranean sun-and-sea resorts : an impact-asymmetry analysis
Mikulić, Josip
;
Prebežac, Darko
- In:
Tourism management : research, policies, practice
32
(
2011
)
3
,
pp. 688-696
Persistent link: https://www.econbiz.de/10008907700
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2
Disneyland Paris : a case analysis demonstrating how glocalization works
Matusitz, Jonathan
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 223-237
Persistent link: https://www.econbiz.de/10003988713
Saved in:
3
Vom Umgang mit Konflikten bei der Planung von Erlebnis- und Konsumwelten - ein Plädoyer für Kooperation statt Konfrontation
Voßebürger, Petra
;
Weber, Andrea
- In:
Erlebnis- und Konsumwelten
,
(pp. 84-103)
.
1999
Persistent link: https://www.econbiz.de/10001442457
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