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isPartOf:"Journal of strategic marketing"
~isPartOf:"European research studies"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Strategic management"
~subject:"Strategisches Management"
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Markenführung
Marketing
Strategic management
Strategisches Management
Marketing management
221
Marketingmanagement
221
Firm performance
33
Unternehmenserfolg
33
Beziehungsmarketing
32
Relationship marketing
32
market orientation
29
Brand management
27
KMU
25
SME
25
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
21
Online-Marketing
21
Innovation
19
Competitive advantage
18
Wettbewerbsvorteil
18
marketing strategy
14
Brand image
13
Emerging economies
13
Markenimage
13
Schwellenländer
13
Innovation management
12
Innovationsmanagement
12
New product development
11
Produktentwicklung
11
Social Web
10
Social web
10
International marketing
9
Internationales Marketing
9
Lieferantenmanagement
9
Supplier relationship management
9
Customer satisfaction
8
Kundenzufriedenheit
8
B-to-B-Marketing
7
Brand
7
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English
71
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Lane, Nikala
3
Areni, Charles Scott
2
Gilmore, Audrey
2
Merrilees, Bill
2
O'Cass, Aron
2
Rahman, Kaleel
2
Weinstein, Art
2
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
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Ayoubi, Rami M.
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1
Bao, Yeqing
1
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1
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1
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1
Bondarenko, V. A.
1
Bradley, Frank
1
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1
Brotspies, Herbert
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Budi Suharjo
1
Canhoto, Ana Isabel Domingos
1
Christensen, Lars Bech
1
Christodoulou, Ioannis
1
Chychun, V. A
1
Coffie, Stanley
1
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Davod, Forest R.
1
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Journal of strategic marketing
European research studies
Journal of business research : JBR
125
Industrial marketing management : the international journal for industrial and high-tech firms
85
SpringerLink / Bücher
81
European journal of marketing : EJM
51
The journal of brand management : an international journal
46
Journal of marketing management : MM
34
The journal of product & brand management
34
Europäische Hochschulschriften / 5
33
Lehrbuch
33
The journal of business & industrial marketing
31
Gabler Edition Wissenschaft
29
Springer eBook Collection
29
Journal of the Academy of Marketing Science
28
Journal of marketing communications
27
Journal of marketing
26
Marketing intelligence & planning
25
Business horizons
24
Journal of retailing and consumer services
24
AMS review : official publication of the Academy of Marketing Science
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International marketing review
20
Springer eBook Collection / Business and Economics
19
Journal of Islamic marketing : JIMA
18
Journal of business-to-business marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Cogent business & management
16
Marketing theory
15
Journal of research in marketing and entrepreneurship : JRME
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
McGraw-Hill/Irwin series in marketing
13
Journal of business strategy
12
Journal of research in marketing and entrepreneurship
12
The marketing review
12
International journal of advertising : the review of marketing communications
11
International journal of wine business research : IJWBR
11
Journal of macromarketing
11
Journal of promotion management : JPM
11
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ECONIS (ZBW)
71
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
3
Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof
- In:
European research studies
25
(
2022
)
3
,
pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
The visual arts in society : their role in marketing communication and shaping social attitudes
Marciszewska, Barbara
;
Marciszewski, Piotr
- In:
European research studies
24
(
2021
)
1
,
pp. 748-762
Persistent link: https://www.econbiz.de/10012512588
Saved in:
7
Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
Saved in:
8
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
9
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
10
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
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