//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Online-Marketing"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Firm performance
Online-Marketing
Marketing management
8
Marketingmanagement
8
Unternehmenserfolg
3
Competitive analysis
2
Wettbewerbsanalyse
2
Advertising
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand
1
Business organization
1
Firm value
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
KMU
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Marketing
1
New product development
1
Productivity
1
Produktentwicklung
1
Produktivität
1
Relationship marketing
1
SME
1
Sales promotion
1
Supplier relationship management
1
USA
1
United States
1
Unternehmensorganisation
1
Unternehmenswert
1
Verkaufsförderung
1
Welt
1
Werbung
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
132
Aufsatz in Zeitschrift
132
Collection of articles of several authors
4
Language
All
English
4
Author
All
Ashill, Nicholas
1
Melanthiou, Yioula
1
Morgan, Robert
1
Published in...
All
Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of promotion management : JPM
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Journal of business research : JBR
4
Erfurter Hefte zum angewandten Marketing
3
Premier reference source
3
SAGE library in marketing
3
Zeszyty naukowe
3
Advances in international management
2
Advances in international marketing
2
International journal of internet marketing and advertising : IJIMA
2
International journal of trade and global markets
2
Legends in marketing
2
AMA educators proceedings
1
Advances in advertising research
1
Advances in management research
1
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMED) book series
1
Arbeitspapiere des Fachbereichs Wirtschaftswissenschaften / Universität Paderborn
1
Business / Economics
1
Critical explorations
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
Economic issues, problems and perspectives
1
Edition Horizont
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science
1
General management series
1
Gestion
1
Green research, developments, and programs
1
HBR case studies series
1
Harvard business review case studies
1
International journal of business environment : IJBE
1
International journal of electronic customer relationship management : IJECRM
1
International journal of entrepreneurship and small business
1
International marketing review
1
International series in advanced management studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
2
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
3
Special issue on the performance implications of international marketing strategy
2009
Persistent link: https://www.econbiz.de/10003936316
Saved in:
4
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->