//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Firm performance
Online-Marketing
Marketing management
375
Marketingmanagement
375
Konsumentenverhalten
54
Beziehungsmarketing
51
Relationship marketing
51
Unternehmenserfolg
46
Marketing
45
Markenführung
40
International marketing
29
Internationales Marketing
29
USA
29
United States
29
market orientation
29
Strategic management
28
Strategisches Management
28
Theorie
26
Theory
26
Innovation
24
KMU
24
SME
24
Brand image
23
Competitive advantage
23
Internet marketing
23
Markenimage
23
Wettbewerbsvorteil
23
marketing strategy
20
Emerging economies
18
Schwellenländer
18
Lieferantenmanagement
15
Supplier relationship management
15
Advertising effects
14
Innovation management
14
Innovationsmanagement
14
Market entry
14
Markteintritt
14
Werbewirkung
14
more ...
less ...
Online availability
All
Undetermined
62
Free
1
Type of publication
All
Article
128
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
132
Aufsatz in Zeitschrift
132
Collection of articles of several authors
4
Sammelwerk
4
Language
All
English
127
German
5
Author
All
Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
3
Areni, Charles Scott
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
2
Hulland, John
2
Kushwaha, Tarun
2
Melanthiou, Yioula
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Ozuem, Wilson
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Abid, Aman
1
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Anees-ur-Rehman, Muhammad
1
Argo, Jennifer J.
1
Armenakyan, Anahit
1
Arrivé, Sandra
1
Ashill, Nicholas
1
Ashwin, Marie
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Bang, Vasant V.
1
Bao, Yeqing
1
Barone, Michael J.
1
Batra, Rajeev
1
Benavente H., José Miguel
1
Biehal, Gabriel
1
Birch, Dawn
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of promotion management : JPM
Journal of business research : JBR
152
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of retailing and consumer services
61
The journal of brand management : an international journal
51
Journal of marketing communications
50
European journal of marketing : EJM
43
The journal of business & industrial marketing
43
Journal of marketing management : MM
42
Journal of the Academy of Marketing Science
39
The journal of product & brand management
37
SpringerLink / Bücher
34
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
28
Cogent business & management
28
Springer eBook Collection
26
International marketing review
25
International journal of internet marketing and advertising : IJIMA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Business horizons
22
Journal of retailing
22
Psychology & marketing
22
The marketing review
22
Journal of Islamic marketing : JIMA
20
The journal of consumer marketing
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing theory and practice
17
International journal of hospitality management
16
International journal of wine business research : IJWBR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
International journal of retail & distribution management
15
International review on public and non-profit marketing
15
Journal of global marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Marketing letters : a journal of research in marketing
15
European research studies
14
more ...
less ...
Source
All
ECONIS (ZBW)
132
Showing
1
-
10
of
132
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
8
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
9
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->