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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~type:"book"
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Journal of strategic marketing
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Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
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2012
Persistent link: https://www.econbiz.de/10009621083
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2
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
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2011
Persistent link: https://www.econbiz.de/10009314493
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3
Special issue on the performance implications of international marketing strategy
2009
Persistent link: https://www.econbiz.de/10003936316
Saved in:
4
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
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2007
Persistent link: https://www.econbiz.de/10003621384
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