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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Marketing management
385
Marketingmanagement
385
Konsumentenverhalten
58
Beziehungsmarketing
51
Relationship marketing
51
Marketing
49
Firm performance
47
Unternehmenserfolg
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43
market orientation
31
International marketing
29
Internationales Marketing
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Kumar, V.
3
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of promotion management : JPM
Journal of business research : JBR
87
Journal of retailing and consumer services
51
The journal of brand management : an international journal
51
Journal of marketing communications
42
The journal of product & brand management
36
European journal of marketing : EJM
33
Journal of marketing management : MM
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
SpringerLink / Bücher
27
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
22
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Psychology & marketing
19
Springer eBook Collection
19
Business horizons
18
Marketing intelligence & planning
18
The journal of business & industrial marketing
18
The journal of consumer marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of internet marketing and advertising : IJIMA
15
Gabler Edition Wissenschaft
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of wine business research : IJWBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing theory and practice
14
The marketing review
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of promotion management : innovations in planning and applied research
12
International marketing review
11
Journal of food products marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
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ECONIS (ZBW)
85
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
8
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
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