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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~type:"book"
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Search: subject_exact:"Marketingkonzeption"
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of promotion management : JPM
SpringerLink / Bücher
175
Europäische Hochschulschriften / 5
118
Gabler Edition Wissenschaft
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28
Schriften zu Marketing und Management
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Report / Marketing Science Institute
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Neue betriebswirtschaftliche Forschung : Nbf
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Hamburger Schriften zur Marketingforschung
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McGraw-Hill/Irwin series in marketing
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Legends in marketing
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Springer eBook Collection / Business and Management
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ERIM report series research in management
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Research
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Arbeitspapier / Institut für Marketing, Universität Mannheim
12
Beiträge zum Produkt-Marketing
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
12
Edward Elgar E-Book Archive
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Research and the development of pedagogical materials : working papers
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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essentials
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Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009510642
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2
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
3
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
4
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
5
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008808962
Saved in:
6
Special issue on the performance implications of international marketing strategy
2009
Persistent link: https://www.econbiz.de/10003936316
Saved in:
7
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
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