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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Unternehmenserfolg
Marketing management
372
Marketingmanagement
372
Konsumentenverhalten
64
Beziehungsmarketing
50
Relationship marketing
50
Firm performance
45
Marketing
43
USA
36
United States
36
Markenführung
33
International marketing
29
Internationales Marketing
29
Strategic management
28
Strategisches Management
28
market orientation
28
Theorie
27
Theory
27
Innovation
26
Competitive advantage
23
KMU
23
SME
23
Wettbewerbsvorteil
23
Brand image
20
Internet marketing
20
Markenimage
20
Online-Marketing
20
marketing strategy
19
Emerging economies
18
Schwellenländer
18
Innovation management
15
Innovationsmanagement
15
Lieferantenmanagement
15
Supplier relationship management
15
Market entry
14
Markteintritt
14
New product development
14
Produktentwicklung
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122
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125
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125
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English
120
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5
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Kumar, V.
4
Morgan, Neil A.
4
Areni, Charles Scott
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
2
Hulland, John
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Albaum, Gerald
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Allan, Jeffrey
1
Anees-ur-Rehman, Muhammad
1
Argo, Jennifer J.
1
Armenakyan, Anahit
1
Arrivé, Sandra
1
Ashill, Nicholas
1
Ashwin, Marie
1
Bailey, Ainsworth Anthony
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Barber, Nelson
1
Barone, Michael J.
1
Becker, Keith
1
Benavente H., José Miguel
1
Biehal, Gabriel
1
Birch, Dawn
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
The journal of consumer marketing
Journal of business research : JBR
138
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
Journal of marketing communications
44
European journal of marketing : EJM
41
Journal of marketing management : MM
36
The journal of business & industrial marketing
36
The journal of product & brand management
36
Journal of the Academy of Marketing Science
33
SpringerLink / Bücher
31
Asia Pacific journal of marketing and logistics
28
Cogent business & management
28
International marketing review
25
Marketing intelligence & planning
25
Springer eBook Collection
22
Journal of retailing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of Islamic marketing : JIMA
20
Psychology & marketing
20
Business horizons
18
The marketing review
18
Journal of marketing theory and practice
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
International journal of wine business research : IJWBR
15
Journal of global marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Gabler Edition Wissenschaft
14
International journal of retail & distribution management
14
Journal of promotion management : JPM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International business review : the official journal of the European International Business Academy
13
International journal of advertising : the review of marketing communications
13
International review on public and non-profit marketing
13
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ECONIS (ZBW)
125
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
8
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
9
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
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