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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The marketing review"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Strategisches Management"
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Consumer behaviour
Firm performance
Strategisches Management
Marketing management
404
Marketingmanagement
404
Konsumentenverhalten
60
Beziehungsmarketing
56
Relationship marketing
56
Unternehmenserfolg
51
Marketing
50
Brand management
42
Markenführung
42
International marketing
31
Internationales Marketing
31
Strategic management
30
market orientation
30
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29
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29
USA
29
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Innovation
28
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27
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25
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marketing strategy
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16
Innovationsmanagement
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Kumar, V.
4
Lane, Nikala
3
Morgan, Neil A.
3
Coffie, Stanley
2
Feng, Hui
2
Gilmore, Audrey
2
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Hulland, John
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Kushwaha, Tarun
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Melewar, T. C.
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Ngo, Liem Viet
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O'Cass, Aron
2
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2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Agnihotri, Arpita
1
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1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Annamalai, Balamurugan
1
Armenakyan, Anahit
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1
Benavente H., José Miguel
1
Blankson, Charles
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Bowden, Jana
1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
The marketing review
Journal of business research : JBR
143
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of retailing and consumer services
52
European journal of marketing : EJM
39
Journal of marketing communications
39
SpringerLink / Bücher
39
The journal of business & industrial marketing
38
Journal of the Academy of Marketing Science
36
Journal of marketing management : MM
30
Cogent business & management
28
The journal of product & brand management
28
The journal of brand management : an international journal
26
Asia Pacific journal of marketing and logistics
25
Marketing intelligence & planning
25
International marketing review
24
Business horizons
23
Psychology & marketing
21
Springer eBook Collection
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
The journal of consumer marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Europäische Hochschulschriften / 5
15
Gabler Edition Wissenschaft
15
International journal of hospitality management
15
International journal of internet marketing and advertising : IJIMA
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing theory and practice
15
International entrepreneurship and management journal
14
International journal of retail & distribution management
14
Journal of business ethics : JOBE
14
Marketing letters : a journal of research in marketing
14
Faculty & research / Insead : working paper series
13
International journal of advertising : the review of marketing communications
13
International journal of wine business research : IJWBR
13
International business review : the official journal of the European International Business Academy
12
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ECONIS (ZBW)
134
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
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