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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~person:"Ailawadi, Kusum L."
~person:"Cavusgil, S. Tamer"
~subject:"Brand management"
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Ailawadi, Kusum L.
Cavusgil, S. Tamer
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Journal of strategic marketing
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How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
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