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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Emerging economies
Marketing management
356
Marketingmanagement
356
Konsumentenverhalten
50
Beziehungsmarketing
49
Relationship marketing
49
Firm performance
46
Unternehmenserfolg
46
Marketing
45
Markenführung
34
market orientation
30
International marketing
29
Internationales Marketing
29
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28
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28
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27
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27
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25
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24
KMU
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Internet marketing
21
Online-Marketing
21
Brand image
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Markenimage
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marketing strategy
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Schwellenländer
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Innovation management
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Innovationsmanagement
15
Lieferantenmanagement
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Supplier relationship management
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Market entry
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Markteintritt
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Kumar, V.
3
Areni, Charles Scott
2
Coffie, Stanley
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Kushwaha, Tarun
2
Li, Julie Juan
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Rahman, Kaleel
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1
Ailawadi, Kusum L.
1
Anees-ur-Rehman, Muhammad
1
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1
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1
Attia, Samaa Taher M.
1
Bai, Xuan
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Barone, Michael J.
1
Benavente H., José Miguel
1
Biehal, Gabriel
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Birch, Dawn
1
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Blankson, Charles
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Bowden, Jana
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Bridson, Kerrie Christine
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Chang, Jeanine
1
Chao, Chih-Wei
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1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of business research : JBR
96
Journal of retailing and consumer services
52
The journal of brand management : an international journal
51
Journal of marketing communications
42
The journal of product & brand management
36
European journal of marketing : EJM
34
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of marketing management : MM
30
SpringerLink / Bücher
29
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Springer eBook Collection
22
Journal of retailing
21
Journal of Islamic marketing : JIMA
20
Marketing intelligence & planning
20
The journal of business & industrial marketing
20
Psychology & marketing
19
Business horizons
18
International marketing review
18
The journal of consumer marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
The marketing review
15
Gabler Edition Wissenschaft
14
International journal of wine business research : IJWBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing theory and practice
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of promotion management : innovations in planning and applied research
12
Journal of food products marketing
11
Journal of global marketing
11
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ECONIS (ZBW)
85
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
8
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
9
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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