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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Theory"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Firm performance
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Marketing management
356
Marketingmanagement
356
Konsumentenverhalten
50
Beziehungsmarketing
49
Relationship marketing
49
Unternehmenserfolg
46
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45
Markenführung
34
market orientation
30
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29
Internationales Marketing
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Kumar, V.
5
Morgan, Neil A.
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2
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2
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2
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1
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1
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1
Bao, Yeqing
1
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1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of business research : JBR
151
Industrial marketing management : the international journal for industrial and high-tech firms
75
Europäische Hochschulschriften / 5
71
Gabler Edition Wissenschaft
59
Journal of retailing and consumer services
57
SpringerLink / Bücher
52
The journal of brand management : an international journal
51
European journal of marketing : EJM
45
Journal of marketing communications
45
Journal of marketing management : MM
37
The journal of business & industrial marketing
37
Journal of the Academy of Marketing Science
36
The journal of product & brand management
36
Lehrbuch
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Cogent business & management
29
Asia Pacific journal of marketing and logistics
28
Marketing intelligence & planning
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
International marketing review
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
24
Springer eBook Collection
22
Journal of retailing
21
Neue betriebswirtschaftliche Forschung : Nbf
21
Psychology & marketing
21
Springer eBook Collection / Business and Economics
21
Jahrbuch der Absatz- und Verbrauchsforschung
20
Journal of Islamic marketing : JIMA
20
Schriften zu Marketing und Management
20
Journal of global marketing
19
The marketing review
19
Business horizons
18
Journal of marketing theory and practice
18
The journal of consumer marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Faculty & research / Insead : working paper series
16
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ECONIS (ZBW)
133
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
5
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
6
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
7
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
8
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
9
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
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