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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Supplier relationship management"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Supplier relationship management
Unternehmenserfolg
Marketing management
357
Marketingmanagement
357
Konsumentenverhalten
50
Beziehungsmarketing
49
Relationship marketing
49
Firm performance
46
Marketing
45
Markenführung
34
market orientation
30
International marketing
29
Internationales Marketing
29
Strategic management
29
Strategisches Management
29
USA
27
United States
27
Theorie
26
Theory
26
Innovation
25
Competitive advantage
24
KMU
24
SME
24
Wettbewerbsvorteil
24
Internet marketing
21
Online-Marketing
21
Brand image
20
Markenimage
20
marketing strategy
20
Emerging economies
19
Schwellenländer
19
Innovation management
15
Innovationsmanagement
15
Lieferantenmanagement
15
Market entry
14
Markteintritt
14
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13
Produktentwicklung
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Article
117
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121
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116
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5
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Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
3
Weinstein, Art
3
Areni, Charles Scott
2
Coffie, Stanley
2
Feng, Hui
2
Grewal, Rajdeep
2
Hawkins, Matthew A.
2
Homburg, Christian
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Hulland, John
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Anees-ur-Rehman, Muhammad
1
Argo, Jennifer J.
1
Armenakyan, Anahit
1
Arrivé, Sandra
1
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1
Ashwin, Marie
1
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1
Balachander, Subramanian
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Bao, Yeqing
1
Barone, Michael J.
1
Benavente H., José Miguel
1
Biehal, Gabriel
1
Birch, Dawn
1
Blankson, Charles
1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of business research : JBR
151
Industrial marketing management : the international journal for industrial and high-tech firms
117
The journal of business & industrial marketing
61
Journal of retailing and consumer services
58
The journal of brand management : an international journal
51
Journal of marketing communications
47
European journal of marketing : EJM
45
Journal of marketing management : MM
41
Journal of the Academy of Marketing Science
38
The journal of product & brand management
36
SpringerLink / Bücher
33
Marketing intelligence & planning
32
Asia Pacific journal of marketing and logistics
30
Cogent business & management
29
International marketing review
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Springer eBook Collection
22
Journal of retailing
21
Psychology & marketing
21
Journal of Islamic marketing : JIMA
20
Business horizons
19
The marketing review
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
The journal of consumer marketing
18
Gabler Edition Wissenschaft
17
International journal of hospitality management
17
Journal of marketing theory and practice
17
International journal of internet marketing and advertising : IJIMA
16
Journal of business-to-business marketing
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of retail & distribution management
15
International journal of wine business research : IJWBR
15
Journal of global marketing
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of advertising : the review of marketing communications
14
Journal of marketing research : JMR
14
Journal of promotion management : JPM
14
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ECONIS (ZBW)
121
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121
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
7
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
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