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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~type:"article"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Marketing management
352
Marketingmanagement
352
Konsumentenverhalten
50
Beziehungsmarketing
48
Relationship marketing
48
Marketing
45
Firm performance
43
Unternehmenserfolg
43
Markenführung
34
market orientation
30
Strategic management
29
Strategisches Management
29
International marketing
28
Internationales Marketing
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marketing strategy
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Innovationsmanagement
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Kumar, V.
3
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2
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2
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of business research : JBR
85
Journal of retailing and consumer services
50
The journal of brand management : an international journal
50
Journal of marketing communications
42
The journal of product & brand management
35
European journal of marketing : EJM
32
Journal of marketing management : MM
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of the Academy of Marketing Science
25
Asia Pacific journal of marketing and logistics
24
Marketing intelligence & planning
22
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Psychology & marketing
19
Business horizons
18
The journal of consumer marketing
18
The journal of business & industrial marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of internet marketing and advertising : IJIMA
14
International journal of wine business research : IJWBR
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing theory and practice
14
The marketing review
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
International marketing review
11
Journal of food products marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Marketing : ZFP ; journal of research and management
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
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ECONIS (ZBW)
72
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
6
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
7
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
8
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
9
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
10
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
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