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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Markenimage
Unternehmenserfolg
Marketing management
414
Marketingmanagement
414
Konsumentenverhalten
69
Beziehungsmarketing
53
Relationship marketing
53
Firm performance
50
Marketing
50
Markenführung
46
USA
36
United States
36
market orientation
31
Strategic management
30
Strategisches Management
30
International marketing
29
Internationales Marketing
29
Theorie
27
Theory
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Brand image
26
Innovation
26
Internet marketing
26
Online-Marketing
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Competitive advantage
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KMU
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Wettbewerbsvorteil
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marketing strategy
21
Emerging economies
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Advertising effects
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Werbewirkung
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Lieferantenmanagement
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Supplier relationship management
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Brand
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Innovation management
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Kumar, V.
4
Morgan, Neil A.
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2
Butler, Timothy D.
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Coffie, Stanley
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Feng, Hui
2
Hawkins, Matthew A.
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Hulland, John
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Kushwaha, Tarun
2
Melanthiou, Yioula
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Merrilees, Bill
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Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Sheinin, Daniel A.
2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
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1
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Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
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Published in...
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of promotion management : JPM
Journal of business research : JBR
144
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of retailing and consumer services
56
The journal of brand management : an international journal
53
Journal of marketing communications
45
European journal of marketing : EJM
42
Journal of marketing management : MM
41
Journal of the Academy of Marketing Science
37
The journal of product & brand management
37
The journal of business & industrial marketing
36
Marketing intelligence & planning
31
SpringerLink / Bücher
31
Cogent business & management
29
Asia Pacific journal of marketing and logistics
28
International marketing review
26
Springer eBook Collection
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of retailing
21
Psychology & marketing
21
The marketing review
21
Journal of Islamic marketing : JIMA
20
Business horizons
19
The journal of consumer marketing
18
Journal of global marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
International journal of wine business research : IJWBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Gabler Edition Wissenschaft
14
International journal of advertising : the review of marketing communications
14
International journal of retail & distribution management
14
Journal of business ethics : JOBE
14
Marketing letters : a journal of research in marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
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ECONIS (ZBW)
148
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1
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148
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
7
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
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