//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markteintritt
Unternehmenserfolg
Marketing management
444
Marketingmanagement
444
Konsumentenverhalten
70
Beziehungsmarketing
56
Relationship marketing
56
Firm performance
50
Theorie
49
Theory
49
Marketing
48
Brand management
39
Markenführung
39
USA
38
United States
38
Innovation
34
market orientation
30
International marketing
29
Internationales Marketing
29
Strategic management
29
Strategisches Management
29
Competitive advantage
26
Wettbewerbsvorteil
26
KMU
25
SME
25
Brand image
24
Internet marketing
24
Markenimage
24
Online-Marketing
24
marketing strategy
24
Market entry
22
Competitive strategy
19
Emerging economies
19
Schwellenländer
19
Wettbewerbsstrategie
19
Brand
17
Distribution channel
17
Markenartikel
17
New product development
17
more ...
less ...
Online availability
All
Undetermined
56
Free
3
Type of publication
All
Article
136
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
140
Aufsatz in Zeitschrift
140
Collection of articles of several authors
4
Sammelwerk
4
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
132
German
8
Author
All
Kumar, V.
5
Hulland, John
3
Morgan, Neil A.
3
Butler, Timothy D.
2
Coffie, Stanley
2
Desai, Preyas S.
2
Feng, Hui
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Sarkees, Matthew
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahi, Ali
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Armenakyan, Anahit
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Baronchelli, Gianpaolo
1
Barone, Michael J.
1
Ben Rhouma, Tarek
1
Benavente H., José Miguel
1
Besharat, Ali
1
Blankson, Charles
1
Boulding, William
1
Bowden, Jana
1
Bradlow, Eric T.
1
Brettel, Malte
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
126
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of retailing and consumer services
50
Journal of marketing communications
38
European journal of marketing : EJM
35
The journal of business & industrial marketing
32
Journal of marketing management : MM
31
Journal of the Academy of Marketing Science
31
Cogent business & management
28
The journal of product & brand management
27
SpringerLink / Bücher
26
Asia Pacific journal of marketing and logistics
25
The journal of brand management : an international journal
24
International marketing review
22
Journal of retailing
21
Marketing intelligence & planning
21
Psychology & marketing
21
Journal of Islamic marketing : JIMA
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Business horizons
16
Springer eBook Collection
16
The marketing review
15
Faculty & research / Insead : working paper series
14
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Marketing letters : a journal of research in marketing
14
International journal of advertising : the review of marketing communications
13
Journal of global marketing
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International review on public and non-profit marketing
12
Journal of business ethics : JOBE
12
more ...
less ...
Source
All
ECONIS (ZBW)
140
Showing
1
-
10
of
140
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->